05 • topseocopywrite

Press Releases & PR Copy

Announcements written to get picked up, not to be filed.

Most press releases fail because they are written from the inside. The company announces what it finds significant. The journalist reads it and cannot find the story. Nothing gets published.

We write press releases from the editorial angle outward. What does a journalist covering this beat actually want to write about? What headline would make their editor nod? The company news is the evidence for that story, not the story itself.

We write releases for product launches, funding announcements, partnership news, executive appointments and event coverage. We also write the supporting materials that go with a release: media kit copy, Q&A documents and background fact sheets.

WHAT IS INCLUDED

Editorial angle analysis

Press release draft

One-page media backgrounder

5 outreach subject line variants

Distribution format (wire-ready)

Italian and English versions available

2 revision rounds

DELIVERY

4 to 6 business days. Digital delivery.