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03 • topseocopywrite

E-Commerce Product Copy

Product descriptions that reduce hesitation and finish the sale.

E-Commerce Product Copy

A product description has one job. Someone is on the page. They are interested. Something is stopping them from clicking buy. The copy's job is to identify what that something is and remove it before the reader leaves.

We write product descriptions for catalogues of all sizes, from single premium product launches to bulk updates of thousands of SKUs. For large catalogue projects, we build a copy framework first that your team can apply consistently, then demonstrate it on a representative sample.

Most of our product copy is for fashion, food, consumer electronics and industrial components. We can work in both English and Italian, and we can localise existing English descriptions natively for the Italian market rather than translate them.

WHAT IS INCLUDED

Product brief intake session
Copy framework document
Product descriptions (minimum 10)
SEO-optimised title tags
Character count compliance
2 revision rounds
Delivery in CSV, Google Sheets or CMS-ready format

DELIVERY

5 to 10 business days depending on volume. Digital delivery.

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